INTRODUCTION

Sales refers to the exchange of goods/ commodities against money or service. It is the only revenue generating function in an organization. It has formed an important part in business throughout history.

A sale is a transaction between two or more parties in which the buyer receives tangible or intangible goods, services, or assets in exchange for money. In some cases, other assets are paid to a seller. In the financial markets, a sale can also refer to an agreement that a buyer and seller make regarding the price of a security.

There are two parties involved in the transaction, the seller and the buyer.

The seller is the provider of goods or services and the buyer is the purchaser in exchange of money.

The seller of goods has to transfer the title of ownership of the item to the buyer upon an agreed price. A person who sells goods or services on behalf of the seller is known as the salesman/woman.

A sale determines that the seller provides the buyer with a good or service in exchange for a specific amount of money or specified assets. To complete a sale, both the buyer and the seller have to be considered to be competent enough to make the transaction. They also have to be in agreement regarding the specific terms of the sale.

In addition, the good or service that is being offered has to actually be available to purchase, and the seller has to have the authority to transfer the item or service to the buyer.

Every day, millions of people take part in countless sales transactions across the globe. This creates a constant flow of assets and forms the backbone of the associated economies. The sales of goods and services within a retail market are a more common form of sales transaction; the sales of investment vehicles in the financial markets are considered highly-refined value exchanges. A sale can be completed as part of the operation of a business–within a grocery store or a clothing retailer—as well as between individuals. Items purchased through a yard sale would be considered a sale between individuals while purchasing a personal vehicle from a car dealership would represent a sale between an individual and a business.

Sales can also be completed between businesses, such as when one raw materials provider sells available materials to a business that uses the materials to produce consumer goods. To most of us selling or sales is a commercial activity in which we trade our products and services in exchange for money or other compensation. The word sell means to give. This can be giving a product, services, time to understand the customer/buyer and build a relationship to understand his real need, give him the right advice, to having understood the area of problem or the goals he has or aspire to achieve.

Sales management is very crucial for any organization to achieve its targets. In order to increase customer demand for a particular product, we need management of sales.